Ian Altman

Those who specialize in expense reduction would accurately argue that each dollar you earn in sales contributes a small percentage to profit. But, each dollar you save goes directly to the bottom line. Your cost cutting might be driven by a desire to price your products or services more competitively, to improve financial performance, or to better serve your customer. The decision is never simple. Just be careful to not make some of the mistakes I’ve outlined as the Good, the Bad, and the Ugly of Cost Cutting.

http://www.forbes.com/sites/ianaltman/2015/03/17/the-good-the-bad-and-the-ugly-of-cost-cutting/